The Durden Outdoor business card project is much more involved than what appears when reading this blog post. I have been working with Durden Outdoor since mid December 2010 to develop a new look, new marketing materials, and to freshen their marketing approach. Sometimes it is nice to have someone step in and help with a fresh perspective. The business card was developed after working on a few other marketing pieces for Durden Outdoor. The first step in the plan was to begin working on a new website to better represent the billboards offered in the Dothan and surrounding markets. Once the direction was determined with the new Durden website we made plans for collateral marketing materials.
The business card design features a few design elements to help it stand out. At first glance you see the QR Code placed on the information side of the business cards. A QR Code can easily be scanned with most smart phones. Once scanned it is easy to transfer the information to your contact list without the need to type out all of the information. QR Codes are a great conversation starter because many people will ask what the QR Code is.
When designing the business card we choose to apply spot UV to give the card a more dynamic appearance. Spot UV simply means certain parts of the business card are shiny leaving the remaining space matte finish. Spot UV adds a great effect to business cards to help you stand out in the crowd.
The Durden Outdoor business cards were printed on a heavy 16 pt card stock for a quality feel. The business cards are printed full bleed meaning the color goes all the way to the edges. If you have any questions or comments be sure to post up below.
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