Boyd Welding Business Cards

Boyd Welding is a premier fabricator of custom aluminum fuel tanks and fuel cells located in Florida. Dave at Boyd Welding contacted 509 Media to handle the graphic design of their new business card.  They wanted a full color business card that would increase recall with potential customers.  Recall is basically the ability to remember the business card and company brand.  In some businesses a full color business card printed front and rear would not fit the business model and/or target audience.  In a fabrication business catering to the automotive industry a business card branded this way gets the job done.

The Boyd Welding graphic design process went through a number of mock ups looking for the right fit.  We asked Dave to take a picture of a tig welded aluminum pass on one of his custom fuel tanks.  Using the pen tool in Photoshop we cropped out the weld to place over the metal back ground featured on the graphic design. On the rear of the business card we cut a gap down the center to give the feel of two pieces of metal being welded together. The rear of the business card features the “B” from Boyd Welding’s logo design enlarged and dropping off of the card.  The front of the card features the company logo and the aluminum welded center.

The business cards will be printed in full color front and rear on 16 pt card stock.  The front side of the business cards will receive a UV coat to make the cards shine.  We elected to omit the UV coating from the rear side of the business cards for one simple reason.  The UV coat makes the finish glossy and difficult to write on.  By omitting the UV coating from the read side of the business cards the client will be able to write simple notes on the business cards.

If you would like to discuss company branding opportunities with 509 Media be sure to contact us.  We offer a wide range of advertising services.