Logo design is more than creating something pretty to represent your company.  A logo is an important tool used to represent your brand.  A logo with proper marketing will become the mark of your brand representing your companies image.  A company logo can provide a few things for your company.  One of the most important features a logo has to offer is consumer confidence.  Consumers who are confident to business with your company are going to be more willing to spend money with your company.  A company logo often times is the first thing potential customers see and remember of your company.  How do you want your company to be represented.  A decision about you and your company can be made in the first few seconds.  If you have a well put together image you may find potential customers more receptive to your product or services.

Xtreme Health and Fitness is a gym going through ownership change and a name change.  The new owner of the gym wanted to have a more polished appearance while at the same time letting the public know the gym is going through a major overhaul.  It all starts with the company logo.  The new gym logo will be used on signage, business cards, t-shirts, stickers, and other branding opportunities.  The Xtreme Health and Fitness logo design is simple, to the point, and easy to read.  The “X” and weights are a featured part of the logo and can be used as a stand alone branding icon.  The “X” is meant to draw the eye to it first.

Pictured below you can see how the logo design will look placed on custom screen printed t-shirts.  The logo will be placed on the front of the shirts and the “X” and weights will be placed small between the shoulders.