Archive for News – Page 2

Websites that Work… Are you looking for a Designer?

Monday, December 28th, 2009

can moneyCan you afford to be throwing your hard earned dollars in the trash just because you decided to hire the wrong website designer? Do you need a website for your company, church, club, non profit, personal use or other organization?  There are a myriad of choices out there to choose from when trying to decide which web designer to use.  I talk to people all the time who say they are going to let their friend Bobby design their website because he learned how to make a web page at school.  I am not here to discourage you from saving money and having someone close to you help out.  If you decide to go this route you first need to make certain this person understands not only how to design a website but also understands how to market your website.  What good does a website do if people can not find it?  What good does a website do if people leave the site after visiting only one page?  A website in many cases if your first impression on potential clients. You can have a positive or negative effect on the potential client.

509 Media is here to help.  We not only have experience in website design, we also have experience marketing websites on both local and global marketplaces.   If you are looking for the geek squad with glasses and a pocket protector then you have found the wrong place.  If you are looking for someone with proven marketing experience and someone who knows how to help you put dollars in the bank then you have found the right place.  It is not important how the website it built.  Do you really care if the website is written in PHP, HTML, or that the site has its colors and positioned by a CSS page?  Most of you will have not clue what this is or care as long as the site is getting people in and making the cash register ding.

Many website companies boast about how they will optimize your website for search engines and get you listed.  SEO (Search Engine Optimization) should be a key part of the plan from the beginning. SEO should never be an added cost or feature.  Some of these companies have a poor Alexa ranking and very few back links to their website.  Back links are a very important part of getting your website noticed.  The most important thing is back links help your page rank improve.  As your page rank improves your rank in search engine results will be improved.  The added benefit to back links is people do see the links and find their way to your website via the back links.  If you choose 509 Media to design your new website we will spend the necessary time on the phone or in person explaining how you can get better results from your website.  We will be happy to discuss what you need to do once we hand over the new website to get the best possible return on your investment.

If you are in the market for a new website be sure to contact 509 Media in Dothan, Alabama.  We service clients around the world for graphic design and website design projects.  We can also consult with you on other aspects of your marketing plan.  Just let us know what you need.  We have affordable rates to fit just about any budget.

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Free Offroad Stickers

Sunday, December 27th, 2009

Earlier this year I purchased a couple domain names including FREEOFFROADSTICKERS.com.  The plan is to offer free offroad related stickers to people visiting FREEOFFROADSTICKERS.com.  If you are a vendor and would like to get information on how to have your stickers part of the free offroad stickers offer please contact me.  I plan to include roughly 20 companies in this advertising opportunity.  The site has not been built yet.  We are still working out the details.  We can design, print, and handle mailing out free offroad sticker request for your company.

If you are looking for free offroad stickers be sure to check back soon for updates.  We hope to be online by mid 2010.  I will be posting more information here on 509 Media as things develop.

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Categories : News

Choosing a Graphic Design Company in Dothan, Alabama

Sunday, December 20th, 2009

Dothan, Alabama is like many other cities with sign shops popping up on every corner.  Some of these companies seem to think by simply purchasing a vinyl plotter and software they are a master graphic artist.  I am no Michelangelo painting a masterpiece, but I have learned a few things over the years to help ensure my clients a positive ROI (Return On Investment). While driving around Dothan looking at signs and vehicle lettering some of these companies are turning out I wonder how they benefit the companies advertising plan.  It is sad for the companies who paid for some of these signs and the negative impact it can have on their bottom line.

I saw a lawn care company’s enclosed trailer the other day while pumping gas.  The lawn care trailer was sitting across the small gas station parking lot.  The graphic design was very difficult to read on the side of the trailer.  The graphics looked like a big blob slapped on the side of the trailer.  It was not doing the job for the lawn care company.  Grant it the lawn care company owner most likely requested the vinyl letters to be red with a black outline as his truck is red not knowing this color combination is hard to discern.  It is our job as a graphic artist to advise the client on what colors will work, and guide them to a solution that will provide positive results.  Red letters with a black outline almost always yields a negative result because it is very difficult to discern.  I went over to talk to the lawn care company about their graphics.  They agreed it was very difficult to read and said they would like to talk after the holidays about wrapping the trailer with a more effective message.

When designing signage for road signs, vehicles, trailers, and so on it is important to understand what works for the use of the graphic design.  Factors like viewing distance come into play.  How fast are people passing the sign is a very important question to answer before designing the graphic.  Whats the point of putting a book on your sign when people can not read it as they pass by?  Most people will turn away from signs with more than 6 words.

Another thing I noticed is kerning problems with some of the signs and graphic designs around Dothan.  Kerning is the spacing between the letters on your sign.  The longer the viewing distance the wider the kerning needs to be.  For instance, on a billboard sign kerning would be spaced out to make the sign easier to read as a car travels by the sign at 55 mph.  When designing website graphics we may tighten up the kerning a little to maximize space on the website.  The difference is a computer monitor is 2 feet from your eyes and a billboard can be much more than 200 yards away from you.

The point I am making is you should seek out a sign company and/or graphic design company who understands how to build an effective advertisement.  I am not saying all sign shops and graphic designers in the area have these problems.  You should inspect previous work of a company you are considering working with.  After all it is your business and in many way you are putting your company in the hands of the person generating your advertisements.  Do you want to work with someone with experience in marketing? If so be sure to Contact 509 Media.  If you would like to sit down and talk about how 509 Media can benefit your company be sure to Contact 509 to set up a meeting.

Our services include the follwing:

  • Graphic Design
  • Logo Design
  • Website Design
  • Advertising Consulting
  • Signs
  • Banners
  • Vehicle Wraps
  • Enclosed Trailer Wraps
  • Fleet Graphics
  • Window Graphics
  • Business Cards
  • Stickers
  • Ad layout for print and internet
  • Ad Placement
  • Planning
  • Branding
  • Personal Branding
  • Social Media Marketing
  • and more.
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Categories : How To, News

Advertising Choices and Why You Need A Plan

Saturday, December 19th, 2009

Radio, Television, Internet, Magazines, Local Newspapers, National Newspapers, Mobile Advertising, Billboards, Movie Theater Ads, Classified Ads, Craigslist, Yellow Pages, and many more are places a business can advertise their products and/or services.  In each genre of advertising there are many different ways to advertise.  For instance news papers have classified ads and ad space within the content of the newspaper for you to choose from.  When looking at the myriad of choices in advertising no wonder many people are confused about what direction to take or how to use their selected means of advertising effectively.  Before purchasing any adverting you must get a plan together.  You must see the big picture.  The shot gun approach to advertising is not going to work.  Without a plan people often switch from one advertisement to another which is all wrong.

I was talking with a client today who was considering taking down an ad on a very popular website just because of the cost.  I don’t think the decision to remove an ad should be made based on cost alone.  Of course you have to factor in how much you can afford, but at the same time you need to factor in if you can afford not to run the advertisement.  A fundamental mistake often made by business owners is not allowing the ad a decent amount of time to be effective.  I see people all the time who pay for advertising and after only 30 days they want to change because it is not giving the results they hoped for.

Let me explain an example to you.  A company runs an ad in the back of a magazine offering a specialized product.  The product is not offered by many other vendors so the company does not have a lot of competition selling similar items.  Lets just say the ad cost the vendor 1000 dollars per month.  After one month the ad yielded sales of 700 dollars.  Given the cost to produce and ship the item plus the marketing cost with the magazine ad there is a loss for the month with the ad.  So the vendor wants to remove the ad.  On the surface this may appear to be a cut and dry decision, but there are somethings you have to understand about advertising.

Advertising in some cases creates a sale the very first time, but more often the potential customer has to see the add many times before getting interested to consider making a purchase.  I am not going to get into the mechanics of how people decide to purchase as items.  If you all would like to engage this discussion please comment below.  I will be more than happy to write another post on the topic.

Back to the point, It normally takes a minimum of 3 months running a magazine ad to yield positive results.  When people see the ad the first time they may over look the ad all together.  The second time they see the ad they may acknowledge the ad.  The third time they may read the advertisement.  OK, fast forward to the customer thinking they need the item and wondering where they saw the advertisement.  Here comes the problem of not letting an ad run and do its job.  it is now a couple months later and this potential customer picks up a new edition of the magazine and flips straight to the back looking for the ad.  Since the ad was removed the sale is lost because the customer can not find where to purchase the item.

The above is a really simple to the point example.  The point here is you have to give your advertisement time to work.  You have to give people time to first notice the ad and then to read the ad.  You have to be consistent with your advertising and give it time to develop results.  This does not mean put ads up everywhere and leave them.  You educate yourself about who will see the ad, and determine if this demographic is your target market.  I would not place parts for a sport bike in a home and garden magazine.  You need to determine how many people will see the ad.  This is also known as impressions.  Based on the cost for the advertisement you can then determine cost per impression.  This will give you a base point to compare one advertising mean to another.

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Reward for Rock Crawler Picture

Sunday, December 6th, 2009
redbull_iphone_skin

redbull_iphone_skin

509 Media has received a lot of traffic to the site of people looking for rock crawler themed iPhone or iPod skins / wraps.  I have a lot of rock crawler pictures I could use but I thought it might be cool to see what you guys can come up with.  Of the pictures sent in if I choose yours I will send you three copies of either a iPhone or iPod skin.  So there you have it.  Send in something cool.  I do not want to see parking lot pictures or your mall crawling flexed out poser pictures.  I want to see some trail action.  Your pictures does not have to be a full tube buggy doing something stupid on a huge waterfall.  I am open to seeing a mildy built Jeep TJ getting it on the trail as well.  I may pick more than one picture so your chances to win a free iPhone or iPod skin might be pretty good.

I am going to open this offer up to those in the world of RC Rock Crawling as well.  I have to take care of the small rock crawler fans also.

If you want to send in a pic to be considered please email your picture to info@509media.com

To Be Considered You Submission Must Meet The Following:

  • Your picture MUST be a high resolution jpeg image. No resized web graphics.
  • You MUST own the picture(s) and give written consent for me to use the picture.
  • The Picture Must have something to do with rock crawling
  • No naked people in the picture.
  • Must be suitable for all ages.
  • Payment for the picture from 509 Media will be 3 copies of either an iPhone or iPod Skin.

Please repost this on other websites.  It helps get the word out about 509 Media.  The better 509 Media does the more free stuff we can offer.  Do not forget to comment below.

I AM GOING TO LEAVE THIS OFFER OPEN UNTIL I GET WHAT I AM LOOKING FOR.  THIS OFFER MAY END AT ANYTIME.

Thanks

Dan DuBose

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509 Media on Car Domain

Tuesday, December 1st, 2009
car-domain

509 Media on Car Domain

I know… Car Domain is filled with people posting vehicles that do not belong to them.  I started a page there for different reasons.  The main reason is Search Engine Optimization for 509 Media or otherwise know as SEO.  By posting on Car Domain it creates a back link.  Back links from high ranking websites are better than back links from low ranking sites.  The more back links you create the better your website will rank with the search engines.  There are many other things to consider when looking at SEO on your site.  This is just one small way to better your chances of being found on the net.

At the time I posted this Car Domain has an Alexa web rank of 4286. By creating a back link here it is a permanent back link unlike Craigslist and eBay where your link is short lived.  On Craigslist your ad is deleted after thirty days.

Just another tip for those looking to better SEO on their website and increase traffic.  If you have any questions or would like help with your website be sure to contact me.

My 509 Media page on Car Domain can be found by clicking this link:

http://www.cardomain.com/id/509media

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Tailgate Wraps For Your Truck Or SUV

Friday, November 27th, 2009
Bluetorchfab Tailgate Wrap

Tailgate Wrap

Over the past few years I have printed a few tailgate wraps to advertise my own business. During which a few friends and customers have asked me to design tailgate wraps for their trucks. A tailgate wrap is referring to wrapping ONLY the tailgate of a pickup or SUV. This is a very cost effective way to advertise your company and keep the cost way down.

Typically a tailgate wrap can be purchased and installed for under $250 dollars. The price has a lot to do with how much time is spent on the design. In other words if you want a complicated design then the price will reflect the added time needed to complete the project.

I would like to point out you do not have to use this to only advertise a business. If you want a custom scene on the tailgate just for the purpose of adding some style and color to your truck then we can do mix it up for you.

If you would like to get started on a tailgate wrap be sure to CONTACT 509 Media for details.

I have done tailgate wraps for Chevy, Dodge, Ford, and Toyota trucks. If I do not have a template for your truck I can make one very easily.

PRP Seats Daily Drivers For Sale

Tuesday, November 24th, 2009

I have one set of PRP Seats I need to sell. They are the Daily Drivers which retail on the PRP site for 279.99 each. SEE PRP SITE. I will sell the seats for $225.00 each plus shipping.  I can drop them off with UPS.  If you have a UPS Shipper number I can use that to save you some money.  I will accept Paypal for the seats.  If you are local you can pay cash when you pick them up.

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UPDATE (December 8, 2009)

SOLD the PRP Seats today.  Sorry if you missed out.  Payment has been received.  The seats are shipping out tomorrow.  Be sure to check back from time to time for random stuff I might be selling.

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Categories : News

RC Rock Crawler Sticker Sheets

Tuesday, November 24th, 2009

POST BELOW AND YOU MAY WIN A FREE STICKER SHEET

I have recieved a large number of emails asking for sticker sheets for radio control vehicles.  Most of the request have been in regard to RC Rock Crawlers.  So… I thought I would open up a post and let you guys comment on what you would like to see included on the sheet.  The sticker sheets are going to be printed on high quality vinyl.  This is not going to be the cheap vinyl cut letters.

This request is not for wraps like pictured below.  It is for small stickers.  A collection of them will be added to one sheet.

If you are coming from Pirate4x4 or RC Crawler please use your screen name and in the post please mention which site you post on.  If someone comes up with a cool idea I will send out a copy for free. I will pick one winner from those who post in this section.

Please post a comment at the bottom of the page including what you would like to see included on the sticker sheet. You do not have to sign up in order to post.  Just fill in the blanks for your screen name and email address.

If you have a website you can post this to please do.

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Blue Torch FabWorks and Rock Crawling

Sunday, November 22nd, 2009

dan_dubose_smSome visiting this website may have found their way here from my days in the rock crawling industry.  I started a little shop in 2001 called Blue Torch FabWorks.  Bluetorchfab or BTF started out as a part time business around my full time career as a pharmaceutical rep. Yes, I know I sold drugs for a living, but legal ones.  When I first bought the domain name www.bluetorchfab.com I was in the middle of building a Jeep for a good friend, Derrick Bracewell in my father’s barn.  The barn was located in the middle of no where south Alabama.  The shop area was very small, but it was just like the old days.  I built a lot of stuff in the barn during my college years.  A little history. My dad moved to this home after I left for college.  I grew up and learned fabrication in the shop behind our home at 509 Thunderbird Drive in Dothan, Alabama.  Who says you have to be from So Cal to make big waves in the fabrication world? I never listened to that crap.  If you want something… go get it.

Derrick Bracewell and another friend Gaither Holley went in on splitting rent with me on some shop space in Dothan.  We moved all of my tools to the new shop and things took off.  Boy did they ever.  Within a few months I received a telephone call from the producers of Monster Garage asking me to head out to California and help build the rock crawler project they were about to start.  I would like to report that I did the Monster Garage show but I could not get off from work during the week they were to film the rock crawler episode.  Bummer right?  A few weeks later I got a call from Original Productions that would forever change my life.

The producers called to ask if I would be interested in being a normal cast member on a new fabrication related show they were working on.  Without thinking I said I was in.  I hung up the phone and then it dawned on me.  if I could not get off of work for a week to do Monster Garage I was never going to be able to get off of work to stay in California to film a series of television shows.  I called them back to talk about the problem.  I mentioned that I could not leave my job for the money they were willing to pay at the time.  I was told to think about what I would need to come out.  So, after talking it over with my wife I decided to leave my drug rep job and head to the west coast.  I called my manager at Forrest to give my notice.  I don’t think Hank believed me when I told him I was leaving to gdan_duboseo out to California and be on a tv show.

I would like to point out leaving my job was difficult to do.  For a long time I planned to start a shop.  It just happened the tv show deal was on the table at that time.  It was an educated chance to take.  I had been watching other companies in the offroad industry.  One of the major brands at that time split into two different companies.  It was time to make my name heard.  People were wanting to build things for themselves so it was time to offer a solution.  A lot of things have since changed, but in 2001 – 2002 rock crawling was seeing some major shifts in technology.  It was time to take the leap.  As Eminem said in a song, “One Shot, One opportunity”.  So I took it, I left my job to go drop bombs in the offroad industry.

I packed my bags and grabbed my welding helmet to head off to the west coast.  The television show I was headed out to film was called Driveshaft.  Driveshaft aired on the FX network on Friday nights for a while.  Then again on Speed for a while.  The show was a blast to film.  I met a lot of great people.  It does not seem like 2002 when all of this went down.  I still talk to a couple of the guys from the shop on a regular basis.  Pops and Ghetto Bob are a riot.  Ghetto Bob was working at a little shop in LA that some of you may have heard of, West Coast Customs.  West Coast Customs would later do the tv show Pimp My Ride for MTV.

I should note that Troy Johnson and I became friends from the show.  Troy was on the sand car episode with me.  Some of you may know Troy from his business in Riverside, CA.  He owns a school there called The Fab School.  If you are wanting to learn to weld Troy is a must call.  If you want to learn how to bend tube, form sheet metal, and how to go fast in the desert Troy Johnson is a must call.  Troy is a true master at what he does.  A big thanks to Troy for the helpful insight over the years.

While working on the television show I removed “Blue Torch is not a business.” from the website and the calls started coming.  I had to turn off my phone while on the set.  As soon as the show wrapped up I headed back to Alabama and never looked back.  Before leaving I went by West Coast Customs and bought a shop truck from Ghetto Bob.  Yeah I drove it back to Alabama.  I was tired from the long hours working, but the drive was something I was ready to get completed.

As soon as I returned from California Blue Torch FabWorks was my full time focus.  In those days it was a one man business. I did have some friends and future employees helping me out.  Gaither Holley helped me just about everyday when he got off from his day job.  James Schofield came by in the afternoons to help turn wrenches.  James and Gaither both transitioned to the shop full time.

Within a couple month after returning from California I leased a larger shop on Reeves Street in Dothan, Alabama. I can honestly say it all seems like a blur from that point forward.  My wife and I had our second child soon after the move.  I feel like I missed the first 5 years of her life.  I worked around the clock with a seemingly unstoppable drive to make Blue Torch FabWorks a world leader in the offroad industry.  I was not going to be happy with a small town shop bolting on lift kits.  I wanted to manufacture product and change the paradigm in which people viewed the offroad world.  Before Blue Torch not too many people were building chopping up their vehicles and hand building them back again.  The dawn of the DIY generation was kicking off.  Because of shows like Monster Garage more people viewed fabrication as an art rather than a red neck mechanic thing to do.  Businesses like Home Depot and Lowes were popping up in every town reaffirming the fact that more people were willing to engage in DIY tasks.  BTF was built on the idea of providing the at home fabricator quality parts and knowledge to build a custom project at home.  Most of the BTF product line required welding to install.  In the end the customer could step back and have ownership in the project because they had to think and work to install the BTF part.  Because the products gave people power the industry began to change.  I am not saying that I am the person who changed it all.  There were some other shops who offered a couple parts to fabricate with, but I will say BTF products lead the way for many other shops who are now doing very well.

Leading the way and being an innovator was the thing that drove me from within.  It is the thing that still drives Blue Torch FabWorks to this day.  I sold part of the company to a like minded person in 2007.  Jason Carner came in as a partner and we moved the company to Birmingham, AL.  Jason took over day to day operations which allowed me to focus more on creating in the shop.  As of September 21, 2009 I sold the remaining shares of the company to Jason.  I wanted to return to a more simple life closer to family.  My wife, son, and daughter needed me around more.  I do not regret leaving the business.  Jason Carner will carry the shop forward to new heights in 2010 and beyond.  I am looking forward to seeing what he and the rest of the BTF staff can do with the company.

Blue Torch FabWorks, Inc is now located in downtown Birmingham, Alabama.  If you would like to contact BTF here is the current contact information:

Blue Torch FabWorks, Inc

3211 11th Avenue North

Birmingham, AL 35234

tel: 205-521-7333

fax: 205-521-7343

email: info@bluetorchfab.com

President: Jason Carner

Website: www.bluetorchfab.com

I guess you can say this is my farewell to rock crawling as a business.  I am sure I will make my way back out on the trails to bang around with friends.  For younger people thinking of getting a job in the rock crawling industry you need to realize something.  There are easier things to do to make a living.  If you still want to get involved you must live it.  Your girlfriend better understand also.  When it comes down to completing a project you push until it is done.  In the end it is one of the greatest things I have ever decided to do in my life.  I have zero regrets.

For more reading on Rock Crawling be sure to check out Pirate4x4.

Dan DuBose