“Personal branding isn’t very different than product branding, except that the entity being branded is you. Just like Nike uses its brand to attach a certain personality and uniqueness to the shoes it sells, your personal brand is made up of the qualities and unique traits you relay about yourself. Your personal brand represents the way you want other people to think about you.
Personal branding hinges on perception and the stories you tell about yourself: the things you emphasize and the things you don’t. Does personal branding involve lying? It shouldn’t. More than that, it shouldn’t have to. You don’t need to be a rockstar to build an extraordinary personal brand.” — From Rockstar Personal Branding by Skellie
Some may be wondering why I am posting this on 509 Media. 509 Media is in the business to help people with branding. Branding a product, person, or service is very important in the market place. The more known the brand the further your footprint in your given industry will reach. Personal Branding is much like branding a product. If people know you and your service the comfort level in doing business with you will be higher. In the past I worked very hard to build a company brand, but at the same time I was working to build a personal brand. I wanted people to know if they do business with me I would take care of them. I wanted them to know I was a knowledgeable resource in my industry. I wanted them to know if I didn’t have the correct answer I would get it. Person branding in some ways can be like building trust in the market place.
The Rockstar Personal Branding is a free pdf book. If you SIGN UP on their site you can download the book for free.
Post a comment below if you found this post helpful. Thanks for reading.
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The hard part about ‘personal branding’ is living it 24/7…sadly, you often get unfairly judged outside the business environment and those ‘social mistakes’ get remembered.
Good find on the book! Thanks!
Woody, your point is very true. A current example is Tiger Woods and the media surrounding his “social mistakes”. The social mistakes Tiger Woods made have nothing to do with his skill as a golfer, but public perception is what allows his sponsors to write big checks or not. It is sad how the news and the general public feed off of negativity in other people’s lives. You have to wonder what the underlying cause is to our seemingly drama driven society. People like Tiger Woods spend a lot of money for advisers to help promote personal branding, and all of the hard work and years spent polishing an image can go away with one simple mistake.
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