I went into the grocery store the other day.  I was standing in line and the person behind me read my shirt and then asked what my business does.  I very quickly replied, “My business is to build businesses through solid marketing materials such as print media, vehicle graphics, signs, and websites”.  I then closed my mouth to wait for a question because I knew they would have one.  The point here is I knew what to say in a quick effective manner and shut my mouth.  If you reply to someone with a long statement you will loose them in the conversation.  Give the statement and then shut your mouth.  Do not do all of the talking.  People love to hear their own voices in a conversation.

I always recommend to clients to practice saying what their company offers so when the situation comes up they have confident response to engage conversation.  If you are engaging you are more likely to convert this person into a customer.  I would recommend roll playing with a friend or spouse to make sure you know what to say, but more importantly how to say it effectively with confidence.  It may seem trivial but what you say and how you say it does matter.

I am going to end this Be Prepared statement with ALWAYS have your business card on hand no matter where you are going.  You never know when the next big customer is going to be found. When possible always ask for the potential customers information during the exchange.

Be sure to check back soon for updates to the 509 Media Marketing Tips Section.  Thank you for reading.