Archive for King of the Hammers

King Of The Hammers 2010

Thursday, February 11th, 2010

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I am sitting here at my desk tonight thinking of all the fun everyone is having on Means Dry Lakebed tonight in anticipation of tomorrow’s 2010 King of the Hammers race.  So many people have called to ask if I am in Johnson Valley on the lakebed in the makeshift town called “Hammertown”.  Hammertown is not an actual town it is a gathering of like minded individuals with a common goal.  The goal at KOH is to have a good time either watching the race or for those prepared to get behind the wheel and let it all hang out in the worlds toughest one day race.

King of the Hammers for those who do not know is the ultimate in offroad racing.  It takes some of the most difficult rock crawling trails in the world and combines them with harsh flat out desert racing.  I have been involved with the offroad industry for many years.  I have watched and participated in the evolution of this sport.  I sit back in awe tonight as I read all of the comments on the internet about tomorrow’s 2010 King of the Hammers race wishing I would have made the trip out to the be more involved.  Just think a class 1 desert buggy could not win KOH, but at the same time a cone dodging world class rock crawler could not win either.  Someone in the middle is what a KOH style race vehicle is evolving to.  It is truly awesome to see the birth of a new sport developing.

The actual race may be a one day event but I can tell you from a first hand point of view it is a year round endeavor. KOH is not something you wake up and decide to do a month before the race.  It is something you have to live for and prepare for.  The race concept started about 4 years ago as an idea discussed between Jeff Noel and Dave Cole.  Today the KOH race is shaping the offroad industry.  KOH is pushing fabricators to think outside of the box and reach for new ideas.  KOH is also pushing people within rock sports to reach out to professionals in the desert racing community for their experience in the go fast department.  As I typed the last sentence I can not help smiling.  A desert racer with no experience rock crawling is going to have a difficult time on the technical rock sections which can eat up a car and destroy it before you know what happened.  On the other hand KOH is not all rocks, the desert racers entered in this year’s event have more experience than any other past driver in the desert which can also destroy a car in the matter of minutes.  So, the big question is who will win tomorrow’s 2010 King of the Hammers race?  Will it be the ever popular and favorite to win Shannon Campbell, last years winner Jason Scherer, or a champion of desert racing like BJ Baldwin? Tomorrow morning the race will begin.  The cars will line up and leave Hammertown two by two with a cheering crowd looking on from around the world.

I have to be completely honest here.  Some have asked this week if I regret selling the shop and not going to KOH this year.  My answer is absolutely not.  I could have made the trip out to the lakebed this year but decided to give myself a break.  I am back home in Alabama hanging out with my wife and kids.  I missed Valentines day to be in the desert last year.  This year I am going to take my wife out on the town to show her off for a change. Next year she may need a set of dirt bike goggles to keep the dust out of her eyes.

Good luck to everyone tomorrow.  I hope the race goes well and everyone comes home safe.

If you would like to watch live coverage of the 2010 King of the Hammers be sure to visit Pirate4x4.

For more information on KOH you can also visit www.kingofthehammers.com

Categories : Off-Road
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iPhone Skins for Droopy and Kim Sears of Rock Out Racing

Thursday, January 7th, 2010

pinkrockout_iphoneIf you have been anywhere around rock racing over the past few years the names Droopy (Nathaniel) and Kim Sears will ring a bell.  Droopy and Kim are a husband and wife team competing in professional rock racing. Their team name is Rock Out Racing.  It is very cool to see female drivers getting it on the course.  Be sure to look out for the Droopy and Kim Sears in featured articles on the net and printed publications.

I should mention the iPhone skin as the skin is the reason for making this post.  Droopy sent a message to me a few days ago asking for some iPhone skins to help promote their race team brand.  He wanted to a graphic design for his wife with pink elements added.  Rather than changing the color of the logo to pink I dropped in a pink pattern in the back ground and added a few effects which resulted in what you see.  If you would like to discuss branding opportunities with 509 Media be sure to contact us.  We can build custom graphic designs to suit the need of your race team or company.

For more information on Rock Out Racing and rock racing be sure to visit their website.  You will find pictures from events such as King Of The Hammers, XRRA, and more.  Tell them 509 Media sent you.

rock out racing

Categories : Skins
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Blue Torch FabWorks and Rock Crawling

Sunday, November 22nd, 2009

dan_dubose_smSome visiting this website may have found their way here from my days in the rock crawling industry.  I started a little shop in 2001 called Blue Torch FabWorks.  Bluetorchfab or BTF started out as a part time business around my full time career as a pharmaceutical rep. Yes, I know I sold drugs for a living, but legal ones.  When I first bought the domain name www.bluetorchfab.com I was in the middle of building a Jeep for a good friend, Derrick Bracewell in my father’s barn.  The barn was located in the middle of no where south Alabama.  The shop area was very small, but it was just like the old days.  I built a lot of stuff in the barn during my college years.  A little history. My dad moved to this home after I left for college.  I grew up and learned fabrication in the shop behind our home at 509 Thunderbird Drive in Dothan, Alabama.  Who says you have to be from So Cal to make big waves in the fabrication world? I never listened to that crap.  If you want something… go get it.

Derrick Bracewell and another friend Gaither Holley went in on splitting rent with me on some shop space in Dothan.  We moved all of my tools to the new shop and things took off.  Boy did they ever.  Within a few months I received a telephone call from the producers of Monster Garage asking me to head out to California and help build the rock crawler project they were about to start.  I would like to report that I did the Monster Garage show but I could not get off from work during the week they were to film the rock crawler episode.  Bummer right?  A few weeks later I got a call from Original Productions that would forever change my life.

The producers called to ask if I would be interested in being a normal cast member on a new fabrication related show they were working on.  Without thinking I said I was in.  I hung up the phone and then it dawned on me.  if I could not get off of work for a week to do Monster Garage I was never going to be able to get off of work to stay in California to film a series of television shows.  I called them back to talk about the problem.  I mentioned that I could not leave my job for the money they were willing to pay at the time.  I was told to think about what I would need to come out.  So, after talking it over with my wife I decided to leave my drug rep job and head to the west coast.  I called my manager at Forrest to give my notice.  I don’t think Hank believed me when I told him I was leaving to gdan_duboseo out to California and be on a tv show.

I would like to point out leaving my job was difficult to do.  For a long time I planned to start a shop.  It just happened the tv show deal was on the table at that time.  It was an educated chance to take.  I had been watching other companies in the offroad industry.  One of the major brands at that time split into two different companies.  It was time to make my name heard.  People were wanting to build things for themselves so it was time to offer a solution.  A lot of things have since changed, but in 2001 – 2002 rock crawling was seeing some major shifts in technology.  It was time to take the leap.  As Eminem said in a song, “One Shot, One opportunity”.  So I took it, I left my job to go drop bombs in the offroad industry.

I packed my bags and grabbed my welding helmet to head off to the west coast.  The television show I was headed out to film was called Driveshaft.  Driveshaft aired on the FX network on Friday nights for a while.  Then again on Speed for a while.  The show was a blast to film.  I met a lot of great people.  It does not seem like 2002 when all of this went down.  I still talk to a couple of the guys from the shop on a regular basis.  Pops and Ghetto Bob are a riot.  Ghetto Bob was working at a little shop in LA that some of you may have heard of, West Coast Customs.  West Coast Customs would later do the tv show Pimp My Ride for MTV.

I should note that Troy Johnson and I became friends from the show.  Troy was on the sand car episode with me.  Some of you may know Troy from his business in Riverside, CA.  He owns a school there called The Fab School.  If you are wanting to learn to weld Troy is a must call.  If you want to learn how to bend tube, form sheet metal, and how to go fast in the desert Troy Johnson is a must call.  Troy is a true master at what he does.  A big thanks to Troy for the helpful insight over the years.

While working on the television show I removed “Blue Torch is not a business.” from the website and the calls started coming.  I had to turn off my phone while on the set.  As soon as the show wrapped up I headed back to Alabama and never looked back.  Before leaving I went by West Coast Customs and bought a shop truck from Ghetto Bob.  Yeah I drove it back to Alabama.  I was tired from the long hours working, but the drive was something I was ready to get completed.

As soon as I returned from California Blue Torch FabWorks was my full time focus.  In those days it was a one man business. I did have some friends and future employees helping me out.  Gaither Holley helped me just about everyday when he got off from his day job.  James Schofield came by in the afternoons to help turn wrenches.  James and Gaither both transitioned to the shop full time.

Within a couple month after returning from California I leased a larger shop on Reeves Street in Dothan, Alabama. I can honestly say it all seems like a blur from that point forward.  My wife and I had our second child soon after the move.  I feel like I missed the first 5 years of her life.  I worked around the clock with a seemingly unstoppable drive to make Blue Torch FabWorks a world leader in the offroad industry.  I was not going to be happy with a small town shop bolting on lift kits.  I wanted to manufacture product and change the paradigm in which people viewed the offroad world.  Before Blue Torch not too many people were building chopping up their vehicles and hand building them back again.  The dawn of the DIY generation was kicking off.  Because of shows like Monster Garage more people viewed fabrication as an art rather than a red neck mechanic thing to do.  Businesses like Home Depot and Lowes were popping up in every town reaffirming the fact that more people were willing to engage in DIY tasks.  BTF was built on the idea of providing the at home fabricator quality parts and knowledge to build a custom project at home.  Most of the BTF product line required welding to install.  In the end the customer could step back and have ownership in the project because they had to think and work to install the BTF part.  Because the products gave people power the industry began to change.  I am not saying that I am the person who changed it all.  There were some other shops who offered a couple parts to fabricate with, but I will say BTF products lead the way for many other shops who are now doing very well.

Leading the way and being an innovator was the thing that drove me from within.  It is the thing that still drives Blue Torch FabWorks to this day.  I sold part of the company to a like minded person in 2007.  Jason Carner came in as a partner and we moved the company to Birmingham, AL.  Jason took over day to day operations which allowed me to focus more on creating in the shop.  As of September 21, 2009 I sold the remaining shares of the company to Jason.  I wanted to return to a more simple life closer to family.  My wife, son, and daughter needed me around more.  I do not regret leaving the business.  Jason Carner will carry the shop forward to new heights in 2010 and beyond.  I am looking forward to seeing what he and the rest of the BTF staff can do with the company.

Blue Torch FabWorks, Inc is now located in downtown Birmingham, Alabama.  If you would like to contact BTF here is the current contact information:

Blue Torch FabWorks, Inc

3211 11th Avenue North

Birmingham, AL 35234

tel: 205-521-7333

fax: 205-521-7343

email: info@bluetorchfab.com

President: Jason Carner

Website: www.bluetorchfab.com

I guess you can say this is my farewell to rock crawling as a business.  I am sure I will make my way back out on the trails to bang around with friends.  For younger people thinking of getting a job in the rock crawling industry you need to realize something.  There are easier things to do to make a living.  If you still want to get involved you must live it.  Your girlfriend better understand also.  When it comes down to completing a project you push until it is done.  In the end it is one of the greatest things I have ever decided to do in my life.  I have zero regrets.

For more reading on Rock Crawling be sure to check out Pirate4x4.

Dan DuBose

Categories : News
Comments (7)

Nicole Johnson’s Rock Crawler Wrap

Thursday, November 12th, 2009

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Frank and Nicole Johnson have been friends of mine for many years. Frank and Nicole have been in and around the sport of rock crawling for many years.  The Red Bull Rock Crawler team headed up by Dustin and Becca Webster call on Frank for his world class spotting abilities from time to time.  Frank was Becca Webster’s spotter for Team Red Bull in the past.  Things have changed.  Now Frank is spotting for the popular driver Nicole Johnson who also happens to be his wife.  They make a great pair.  It is always a good time watching henderson3them work together.

Frank and Nicole Johnson compete in events such as WE Rock and King of the Hammers under the banner of Johnson Motorsports.  Be sure to visit the Johnson’s website for more info on the team and tons of pictures.

Nicole’s first buggy to compete with was as huge four seat chassis going up against smaller purpose built buggies.  Even with the over sized buggy Nicole found her way to be competitive. One the first buggy I designed and printed a couple different wraps for the buggy to feature her sponsors, and give the buggy a little more color for the magazines. The wraps just covered the side panels.  Check out the pics and leave a comment below.  In her second season they bought a new buggy from Shannon Campbell which put her finishing a lot better and gaining even more attention from sponsors and media.

Categories : Vinyl Graphics, Wraps
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Mercer Motorsports Comp Rock Crawler (vid)

Friday, November 6th, 2009

Mercer Motorsports from the Atlanta, Georgia area is headed up by Ken Mercer.  You can read all about the team on their team website.  This car has seen action in WE Rock rock crawling events, Rock Racing events, various stadium events, and the now world famous King Of The Hammers.

Ken Mercer is a long time friend of mine.  He asked me to wrap the car for the WE Rock series.  He made the drive to Dothan on a Saturday morning  where we spent a long day and night designing, printing, and installing the wrap.  Each panel on the rock crawler had to be removed in order to make a template.  Once the templates were made the Photoshop work could come to life.  Over all there is not a lot of print on this car.  Taking the car apart, putting it back together, and designing took longer than actually printing.  The vinyl used on this vehicle was Avery 1005 EZ RS.  It was laminated after print to protect the ink. On a comp crawler like this the life of the wrap is short lived so waiting for the print to gas out was not an issue.  The gas out deal is more for other print people to know who may be reading this.

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Categories : Wraps
Comments (3)

King of the Hammers (Video Inside)

Friday, November 6th, 2009
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King of the Hammers

King of the Hammers (KOH) is the big show in rock sports these days.  What is King of the Hammers?  KOH is the most extreme rock crawling, rock racing, desert racing event rolled up into one event in the world.  For more information on KOH be sure to visit the official King of the Hammers website.

Jeff Knoll asked if we could design and print these decals for the “Right Coast Qualifier” held May, 15, 2009 at Rausch Creek, PA.  The event was a qualifier for the big show held early next year on the lake bed in southern California.

King Of The Hammers 2009 / Official Trailer

Categories : Wraps
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Blue Torch Fab Misc Logo Designs

Tuesday, November 3rd, 2009
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Blue Torch Fab Skull Logo

Blue Torch Fab over the years has kept a steady image in the offroad industry through solid product design and bold graphics.  In an industry fueled by excitement you have to excite people around you with a little extra fuel.  Following are a couple misc Blue Torch Fab logo’s used for hats and work shirts.

The skull logo was created initially to be used on a Dickies work shirt, but would later be used on hats as well.  The skull logo was also made into printed and contour cut decals which you can purchase on the Blue Torch Fab website.  If you are interested in purchasing a BTF Skull Logo hat they can be found HERE.  The BTF Skull logo gives off a sense of attitude.  If you make it over to buy a hat be sure to let them know 509 Media sent you.

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Bluetorchfab.com Label

When printing decals the red border around the edge is dropped.  The red border is designed into the logo for embroidery.  The added border helps the logo stand out when embroidered to various fabric colors.  Be sure to check out the following pictures to see how the red border effects the logo.

The BlueTorchFab.com logo to the right was used on the rear of the hats.  It would have looked a little funny simply embroidering bluetorchfab.com on the rear of the hat in a standard font.  After all it is Blue Torch Fab we are talking about.  Everything has to look good as well as function the best it possibly can.

Another Blue Torch Fab logo used for embroidery on hats is the famous BTF letters.  The letters are used to laser cut branding into steel plate.  It has become a symbol of the BTF brand around the world.  The BTF letter logo is a simple yet effective design.  Again the border around the letters is there to make the logo stand off when embroidered on to hats and shirts. If you want to check out the hat Blue Torch Fab offers with the BTF letters logo you can click HERE.  The embroidery house can easily change thread colors to suit your need.  If you have a logo design or need a new logo digitized for embroidery be sure to contact 509 Media for details.

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Blue Torch Fab Letters Logo

Categories : Logo Design
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