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King Of The Hammers 2010

Thursday, February 11th, 2010

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I am sitting here at my desk tonight thinking of all the fun everyone is having on Means Dry Lakebed tonight in anticipation of tomorrow’s 2010 King of the Hammers race.  So many people have called to ask if I am in Johnson Valley on the lakebed in the makeshift town called “Hammertown”.  Hammertown is not an actual town it is a gathering of like minded individuals with a common goal.  The goal at KOH is to have a good time either watching the race or for those prepared to get behind the wheel and let it all hang out in the worlds toughest one day race.

King of the Hammers for those who do not know is the ultimate in offroad racing.  It takes some of the most difficult rock crawling trails in the world and combines them with harsh flat out desert racing.  I have been involved with the offroad industry for many years.  I have watched and participated in the evolution of this sport.  I sit back in awe tonight as I read all of the comments on the internet about tomorrow’s 2010 King of the Hammers race wishing I would have made the trip out to the be more involved.  Just think a class 1 desert buggy could not win KOH, but at the same time a cone dodging world class rock crawler could not win either.  Someone in the middle is what a KOH style race vehicle is evolving to.  It is truly awesome to see the birth of a new sport developing.

The actual race may be a one day event but I can tell you from a first hand point of view it is a year round endeavor. KOH is not something you wake up and decide to do a month before the race.  It is something you have to live for and prepare for.  The race concept started about 4 years ago as an idea discussed between Jeff Noel and Dave Cole.  Today the KOH race is shaping the offroad industry.  KOH is pushing fabricators to think outside of the box and reach for new ideas.  KOH is also pushing people within rock sports to reach out to professionals in the desert racing community for their experience in the go fast department.  As I typed the last sentence I can not help smiling.  A desert racer with no experience rock crawling is going to have a difficult time on the technical rock sections which can eat up a car and destroy it before you know what happened.  On the other hand KOH is not all rocks, the desert racers entered in this year’s event have more experience than any other past driver in the desert which can also destroy a car in the matter of minutes.  So, the big question is who will win tomorrow’s 2010 King of the Hammers race?  Will it be the ever popular and favorite to win Shannon Campbell, last years winner Jason Scherer, or a champion of desert racing like BJ Baldwin? Tomorrow morning the race will begin.  The cars will line up and leave Hammertown two by two with a cheering crowd looking on from around the world.

I have to be completely honest here.  Some have asked this week if I regret selling the shop and not going to KOH this year.  My answer is absolutely not.  I could have made the trip out to the lakebed this year but decided to give myself a break.  I am back home in Alabama hanging out with my wife and kids.  I missed Valentines day to be in the desert last year.  This year I am going to take my wife out on the town to show her off for a change. Next year she may need a set of dirt bike goggles to keep the dust out of her eyes.

Good luck to everyone tomorrow.  I hope the race goes well and everyone comes home safe.

If you would like to watch live coverage of the 2010 King of the Hammers be sure to visit Pirate4x4.

For more information on KOH you can also visit www.kingofthehammers.com

Categories : Off-Road
Comments (27)

Ubiquity from Mozilla Labs

Sunday, January 24th, 2010

Ubiquity for Firefox from Aza Raskin on Vimeo.

I came across Ubiquity the other night.  If you are running Firefox be sure to check it out.  I was able to add a Google Map to an email in a couple very short steps.  I think it might be worth checking out.  Check out the video above.

Categories : How To
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Southern Shenanigans DVD Artwork

Monday, December 14th, 2009

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Busted Knuckle Films contacted 509 Media to layout the graphic design for their Southern Shenanigans DVD which was released this month just in time for Christmas.  I had a friend Jeremy help on this project due to the time frame and the current work load we have.  Jeremy did a great job on this project allowing us to close the project before the deadline.

dvd_face-printThe DVD insert and DVD insert were designed using Adobe Photoshop.  Once we got into the project we noticed the logo Busted Knuckle Films was used by another company.  After a quick discussion we contacted BK Films to let them know about the issue.  Jeremy reworked the logo design to loose the clip art fist used on the original logo design.  The end result is a more realistic looking fist on the logo.

509 Media is not involved in the filming, production, editing, or distribution of the DVD.  If you need DVD artwork and / or DVD duplications made be sure to contact 509 Media.

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Categories : Graphic Design
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Do It Right Lawn Care Truck Wrap

Tuesday, November 10th, 2009
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Do It Right Lawn Care Truck Wrap

Do It Right Lawn Care based out of Dothan, Alabama recently contacted me about wrapping a “new to them” truck to advertise their business.  After discussing the many options from plain vinyl cut lettering to a full vinyl wrap it was clear a wrap was the direction we would take.  The owner of the company is a long time friend of mine.  I suggested to him a few ways to use the wrap to make money and keep over all cost down.

On the bottom 1/3 of the wrap I suggested he sell advertising space.  The truck is highly visible around town and the space does have value.  I broke the ad area up into three sections.  The large ad space would sell for more than the smaller ones.  I told him to go out and talk to people he knows about buying the ad space on a one year agreement.  So far he has two of the ad spaces sold and the wrap cost nearly covered.  If the advertiser decides not to renew we can simply put a new ad over the old one. This is a creative way to wrap your company vehicle and save on your advertising budget.  If you decide to do this make certain the advertiser does not overpower your message.  After all you are wanting to spread the word about your company to increase your bottom line.  This option may not be right for all companies.

The design of this wrap has purpose.  The Do It Right Lawn  Care section was placed high and bold on the truck side.  When parked in a parking lot with cars next to the truck the wrap will still be clearly seen.  After all the main purpose of this vehicle wrap is to Advertise Do It Right Lawn Care.  The Do It Right banner covers the entire side panel of the truck to make it very easy to read from a long distance.

UPDATE:

The wrap was installed yesterday.  Over all the project turned out great.  We are going to print a wrap for the front part of the box on the truck.  In the beginning the owner did not want to wrap it to keep the project cost a little lower.  After the installation was completed the owner decided to move forward.

We will be printing the advertisements for the side of the truck over the next couple of weeks.  Three ads will be placed on each side of the truck.  I will update the post once the ads are installed.

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Below is a video taken with my iPhone using a free service from QIK.com.  Qik allows you to stream video live direct from many different cell phones to the web. It is a lot like having a mobile web camera in your pocket at all times.  Check them out.  It is free to use.  Click HERE for a link to my upload page.

If you need a wrap designed for your business feel free to call or email.  We can work up a custom design using your company logo along with any pictures you may want to use to highlight your products or services.

Categories : Wraps
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Mercer Motorsports Comp Rock Crawler (vid)

Friday, November 6th, 2009

Mercer Motorsports from the Atlanta, Georgia area is headed up by Ken Mercer.  You can read all about the team on their team website.  This car has seen action in WE Rock rock crawling events, Rock Racing events, various stadium events, and the now world famous King Of The Hammers.

Ken Mercer is a long time friend of mine.  He asked me to wrap the car for the WE Rock series.  He made the drive to Dothan on a Saturday morning  where we spent a long day and night designing, printing, and installing the wrap.  Each panel on the rock crawler had to be removed in order to make a template.  Once the templates were made the Photoshop work could come to life.  Over all there is not a lot of print on this car.  Taking the car apart, putting it back together, and designing took longer than actually printing.  The vinyl used on this vehicle was Avery 1005 EZ RS.  It was laminated after print to protect the ink. On a comp crawler like this the life of the wrap is short lived so waiting for the print to gas out was not an issue.  The gas out deal is more for other print people to know who may be reading this.

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Categories : Wraps
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King of the Hammers (Video Inside)

Friday, November 6th, 2009
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King of the Hammers

King of the Hammers (KOH) is the big show in rock sports these days.  What is King of the Hammers?  KOH is the most extreme rock crawling, rock racing, desert racing event rolled up into one event in the world.  For more information on KOH be sure to visit the official King of the Hammers website.

Jeff Knoll asked if we could design and print these decals for the “Right Coast Qualifier” held May, 15, 2009 at Rausch Creek, PA.  The event was a qualifier for the big show held early next year on the lake bed in southern California.

King Of The Hammers 2009 / Official Trailer

Categories : Wraps
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